If you are new to building an online business it may seems simple. You build a website and you get traffic to that website. This will result in sales. But it isn’t this simple. Not all traffic is created equal. It is possible to get traffic from a variety of sources such as search engines, articles, videos, social sites and you can even pay for traffic.
But the best visitors that you can get for your website are visitors that are targeted to your niche. It is easier just to get any old type of traffic but thousands of visitors aren’t much use if they aren’t going to buy what you are offering. If you want visitors to purchase your product or service then you need visitors that are looking for that particular product or service. There is a big difference to plain old traffic and targeted traffic.
Say you see an offer online that promises to send 1000 visitors to your website for $20. It may seem like a good deal but what do you know about these visitors. The answer is absolutely nothing. The chances are that they are not the least interested in your website or buying any products or services related to it. Therefore it is far better to have 20 visitors that are interested in the subject of your website than have a 1000 who are not.
When you have a good understanding of the market that you want to reach then you can easily target your traffic. You may need to take the time to do some research so that you can get that understanding of your target audience. When you are in business then it is more profitable in the long term if you do the correct research at the beginning.
If you are advertising your site there is no point placing ads on sites that are not related to your niche. You need to post your advertising on sites that are relevant to what you are promoting. This is particularly so if you are paying per click for your advertising, you don’t want to pay for thousands of clicks of untargeted visitors. If you are paying per click then you want those clicks to convert into paying customers. Although when you change to advertising on more targeted websites your traffic may decrease but your sales may increase as your audience is becoming more targeted.
You will also want to word your advertising to attract your target audience. If you are promoting a product for sale then don’t advertise as giving away something for free or you are likely to attract people that want freebies and not buying customers. A simple change of how you word your ad can make a big difference to your sales. You want to attract visitors that already want to buy your product.
Find sites that are content based and have content that relates to your niche. If you find sites that are full of advertising then you will have more competition but if you can find sites with little or no advertising but lots of content then your advertising will stand out.
When you advertise test different phrases and keywords in your ads to find which one converts best. Different people will search for different terms so you might want to try some different ads that target the different keyword phrases relating to your niche.
When creating your ad try to think like one of your customers. If you were looking to buy your product, what would you be looking for? What would attract your attention? What do you want to see? Try not to think as a business owner but rather as the customer and your ads will tend to be more appealing to your customer when you are thinking along the same lines as they are. Don’t be afraid to experiment with different advertising as sometimes it’s when you think outside the box that you are most successful.
Always stay up to date with your advertising as ads that are outdated will not be reaching a targeted audience. Advertising methods change all the time and your product may even change over time so you need to keep your ads up to date and current with what you are selling and what your customers are looking for.